A website update introducing the new Verve product line.

Project focus

• Update the UX and design of the home, solutions, and contact pages. Concept, design and build the new products section
• Provide a user experience focused on two core user journeys; exploring by individual products or by business solution
• Update the Verve look and feel to be more end-consumer focused, even as Verve's own audiences are businesses

A bold, high contrast, consumer-focused UI

Although being a technology company whose key audience are B2B companies, Verve wanted to focus on the end user—their customers' audiences. The slash of the V, bold typography, high contrast colors and action-oriented imagery became the key components of the visual system.