UX, design, development

Reimagining Acxiom as the data foundation for marketers.

Acxiom’s privacy-secure customer data and services empower businesses to connect with their audiences through more relevant and meaningful marketing.

Acxiom home page

Project focus

  • Reverse the UX approach outlook from “Here are our suite of products” to “How can we help solve your marketing issues?”
  • Account for a broad set of audiences—from the 30,000’ view CMOs to in-the-weeds IT tech specialists
  • Create a UI that highlighted the end consumer experience over the technology powering Acxiom’s solutions
Acxiom responsive design
Acxiom responsive design

A navigation for multiple audiences

The redesigned navigation allows the user to self select how they wish to explore the Acxiom website: by business need, specific product, and thought leadership content. These three pillars are thematic throughout the site, helping satisfy a broad range of audiences with varying degrees of industry knowledge and interest, defined as the following:

Acxiom audiences
Acxiom navigation How We Can Help
Acxiom navigation What We Do

Results.

  • 12%

    Increase in page views since launch compared with the previous year

  • 147%

    Increase in revenue can be attributed to the new contact form on the website

  • 27%

    Increase in users

Acxiom product page hero banner
Acxiom Abilitec product page case studies
Acxiom product page example
Acxiom product page example Resources and Contact
Acxiom get started example

acxiom.com

Content may have changed since project completion and handover.

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