UX, design, development, art direction
RampUp as an online content hub comprising of industry articles written both by the RampUp content team and contributors outside of RampUp.
While imagery is given generous real estate at the top of the article, the real design focus has been in the type—optimal line length and leading, slightly increased base type scale, generously sized pull quotes, and anchor link underlines that do not run over a characters descenders all contribute to a lighter, calmer visual style.
The user experience highlights curated, latest, and most popular articles as users land on the home page. Once within an article, related items sit at the foot of the page. An infinite scroll allows readers to roll effortlessly into the next editorial. The article pages focus on the reading experience, whenever possible refraining from displaying sidebars or advertised content. A reduction of content also allows for much better load time and general speed performance.
“You guys rock!”—Senior RampUp employee
Content may have changed since project completion and handover.