Users were able to “Cheer for their heroes” by finding athletes in their zip code and sharing support for them across Twitter and Facebook, as well as reading the personal stories of the athletes themselves.
In addition to showcasing content from social media platforms, athlete interviews and stories give readers the opportunity to learn more about the competing athletes.
As an accompanyment to the physical murals being created across the host city of LA, a series of online digital murals gave users not physically at the games a chance to participate. Starting as abstract shapes and colors, the murals were revealed over time by users tweeting the hash tag #ShareTheJourney. The murals were then shared across Twitter and Facebook.