- Design a new product-focused website to coincide with a series of new product launches
- Define LiveRamp as the industry standard in Cross-Channel Identity
- Focus the user experience on introducing the products and services and how these products provide business solutions for LiveRamp’s core audiences ...
- ... while also allowing users of varying knowledge to explore (and easily find) the content relevant to them
- Utilize video for testimonials and product overviews to maximize engagement
- Update the site with revised structure and messaging for IdentityLink and it’s audiences