Stakeholder interviews, UX, design, development, art direction

Showcasing how a collegial approach gets results.

Jackson Walker (JW) is the largest law firm in Texas, with seven offices in the Lone Star state.

Jackson Walker home page top
Jackson Walker home page bottom

Project focus

  • Solve for the most common user need; find an attorney with specific expertise practicing in a certain city, a significant challenge considering JW's 350+ attorney roster
  • Account for multiple avenues of user exploration; searching and filtering by location, expertise, graduating school or published articles
  • Showcase both JW’s Texas roots and global reach
  • Provide a website that JW treats as a first stop for recruitment
  • Highlight JW's collegial culture.
Jackson Walker responsive design

Quick search filters

Providing a quick way to search and filter the 350+ attorneys was a core takeaway from user feedback. Keyword search along with practice area, position, office, and graduating school filters allow users to quickly refine their search based upon their own requirements.

Jackson Walker attorney landing page header
Jackson Walker attorney landing page filters

Content hubs over siloed pages

Attorney bio, practice area, and office pages showcase expertise, career highlights, recent wins, latest publications, and client testimonials. Users can start to build a clear picture of JW's capabilities from any of these pages, reducing the number of clicks to desired information.

Jackson Walker attorney page
Jackson Walker attorney page
Jackson Walker office page
Jackson Walker office page

Design driven by content

A responsive grid system, 'sticky' sub navigations, prominent search fields, and contextual dropdowns help guide the user through the content-heavy website.

Jackson Walker practice areas
“I am proud to show potential clients and colleagues our new website.”
—Jackson Walker attorney

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