Design and art direction

Visual identity for a San Francisco-based digital agency.

Architect is a digital creative agency designing, building and crafting websites, apps, bots, or just about anything that includes pixels.

Architect visual identity

Project focus

  • As the agency evolved over time a new identity was created to better reflect the core philosophy; drilling down to the core business problem by continually peeling away superfluous information, and how digital can play a role in executing the solution(s).
  • Retain the color system from the previous identity
  • Provide a new typographic system
Architect color, typography, and icon sets

Initial process

During the initial sketch phase, reducing the letterforms down to the least amount of visual information while retaining legibility began to align with a core Architect philosophy mentioned above, while providing a distinctly digital aesthetic.

Initial sketches and process concepts
Architect business cards
Initial visual style and tone
Architect logo variations

All projects.