UX, design, development

Reimagining Acxiom as the data foundation for marketers.

Acxiom’s privacy-secure customer data and services empower businesses to connect with their audiences through more relevant and meaningful marketing.

Acxiom home page

Project focus

  • Reverse the UX approach outlook from “Here are our suite of products” to “How can we help solve your marketing issues?”
  • Account for a broad set of audiences—from the 30,000’ view CMOs to in-the-weeds IT tech specialists
  • Create a UI that highlighted the end consumer experience over the technology powering Acxiom’s solutions
Acxiom responsive design
Acxiom responsive design

A navigation for multiple audiences

The redesigned navigation allows the user to self select how they wish to explore the Acxiom website: by business need, specific product, and thought leadership content. These three pillars are thematic throughout the site, helping satisfy a broad range of audiences with varying degrees of industry knowledge and interest, defined as the following:

Acxiom audiences
Acxiom navigation How We Can Help
Acxiom navigation What We Do


  • 12%

    Increase in page views since launch compared with the previous year

  • 147%

    Increase in revenue can be attributed to the new contact form on the website

  • 27%

    Increase in users

Acxiom product page hero banner
Acxiom Abilitec product page case studies
Acxiom product page example
Acxiom product page example Resources and Contact
Acxiom get started example

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