Strategy & design combine to launch a new product suite.

Client: LiveRamp

Project roles: UX, design, development, art direction

Project overview

LiveRamp’s technologies, platforms and services help brands and businesses provide relevant marketing content to consumers. To coincide with a series of new product launches LiveRamp required a new web presence.

Core tasks
  • Focus the user experience on introducing the products and services and how these products provide business solutions for LiveRamp’s core audiences ...
  • ... while also allowing users of varying knowledge to explore (and easily find) the content relevant to them
  • Provide users with quick access resources, contact options, and related content throughout the site

Hero banners are comprised of images and vector graphics in order to conceptually convey the page contents and also to help define a UI pattern beyond the more conventional hero banner of large type over a darkened image.

LiveRamp home page

Results.

  • 61%

    Page views increased

  • 23%

    Bounce rate decreased

  • 87%

    Increased engagement of Resources content

  • 55%

    Increased blog views

LiveRamp responsive design
Discover IdentityLink page
LiveRamp agencies product page
LiveRamp resources

liveramp.com

Content may have changed since project completion and handover.

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