KloudScript helps independent pharmacy retailers provide local care to patients by acting as an intermediary between patients, prescribers, payers, and Pharma, essentially consolidating technology assistance for all parties into a comprehensive solution. As KloudScript became more influential in the market they sought an updated visual identity.
- Explore two different paths and provide options for each—evolution of the existing mark, and revolution, a completely new approach to the identity
- Design a mark and accompanying visual system that stands out in a crowded industry landscape
- The visual system had to solve for five main audiences—Pharmacies, payers, Prescribers, Patients, and Pharma