Jackson Walker (JW) is the largest law firm in Texas, with seven offices in the Lone Star state. With an attorney roster soaring above 350 and expertise in over 50 practice areas of law, JW required a web presence that made it easy to search, filter, and explore the firms broad capabilities while painting a picture of JW's collegial culture.
- Solve for the most common user need; find an attorney with specific expertise practicing in a certain city
- Showcase both JW’s Texas roots and global reach
- Provide a website that JW treats as a first stop for recruitment
Quick search filters
Providing a quick way to search and filter the 350+ attorneys was a core takeaway from user feedback. Keyword search along with practice area, position, office, and graduating school filters allow users to quickly refine their search based upon their own requirements.
Content hubs over siloed pages
Attorney bio, practice area, and office pages showcase expertise, career highlights, recent wins, latest publications, and client testimonials. Users can start to build a clear picture of JW's capabilities from any of these pages, reducing the number of clicks to desired information.
Design driven by content
A responsive grid system, 'sticky' sub navigations, prominent search fields, and contextual dropdowns help guide the user through the content-heavy website.
Content may have changed since project completion and handover.