Showcasing how a collegial approach gets results.

Client: Jackson Walker

Project roles: Stakeholder interviews, UX, design, development, art direction

Project overview

Jackson Walker (JW) is the largest law firm in Texas, with seven offices in the Lone Star state. With an attorney roster soaring above 350 and expertise in over 50 practice areas of law, JW required a web presence that made it easy to search, filter, and explore the firms broad capabilities while painting a picture of JW's collegial culture.

Core tasks
  • Solve for the most common user need; find an attorney with specific expertise practicing in a certain city
  • Showcase both JW’s Texas roots and global reach
  • Provide a website that JW treats as a first stop for recruitment
Jackson Walker home page
Jackson Walker responsive design

Quick search filters

Providing a quick way to search and filter the 350+ attorneys was a core takeaway from user feedback. Keyword search along with practice area, position, office, and graduating school filters allow users to quickly refine their search based upon their own requirements.

Jackson Walker attorney landing page
Jackson Walker attorney landing page filters

Content hubs over siloed pages

Attorney bio, practice area, and office pages showcase expertise, career highlights, recent wins, latest publications, and client testimonials. Users can start to build a clear picture of JW's capabilities from any of these pages, reducing the number of clicks to desired information.

Jackson Walker attorney page
Jackson Walker office page

Design driven by content

A responsive grid system, 'sticky' sub navigations, prominent search fields, and contextual dropdowns help guide the user through the content-heavy website.

Jackson Walker practice areas
“I am proud to show potential clients and colleagues our new website.”
—Jackson Walker attorney

Content may have changed since project completion and handover.

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