Reimagining Acxiom as the data foundation for marketers.

Client: Acxiom

Project roles: UX, design, development

Project overview

Acxiom’s privacy-secure customer data and services empower businesses to connect with their audiences through more relevant and meaningful marketing. Acxiom required a new web presence that reversed the outlook from “Here are our suite of products” to “How can we help solve your marketing issues?”

Core tasks
  • Craft a user experience that focused on the user rather than Acxiom
  • Account for a broad set of audiences—from the 30,000’ view CMOs to in-the-weeds IT tech specialists
  • Create a UI that highlighted the end user experience over the technology powering Acxiom’s solutions
Acxiom home page

Results.

  • 147%

    Increase in revenue can be attributed to the new contact form on the website

  • 27%

    Increase in users and 12% increase in page views since launch compared with the previous year

Acxiom Abilitec full page

A navigation for multiple audiences

The redesigned navigation allows the user to self select how they wish to explore the Acxiom website: by business need, specific product, and thought leadership content. These three pillars are thematic throughout the site, helping satisfy a broad range of users with varying degrees of industry knowledge and interest.

Acxiom global navigation layout
Acxiom responsive design
Acxiom page layout
Acxiom get started example

acxiom.com

Content may have changed since project completion and handover.

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